The Heartbeat of Pluster

Confession time: I have a real fascination with everything Disney...from Walt to the parks to movies to merchandise. I'm not a fanatic (yet), but there's a little bit of a romance going on. 

My real passion is understanding the model in which Disney runs their parks. This stems directly from Walt himself, who knew that the magic was in the method.This method was known as "plussing" the experience.

Employees are called "cast members" because any and every interaction with customers are "on stage." I think the real strength in the parks is the experience that is created by the cast members. Walt also encouraged his imagineers to look for new and exciting ways attractions could be plussed, as a living and breathing organism.

So...what if our organization or even our church consistently created a "plus" experience for our guests? How could this change the dynamic for the people we're trying to reach as they walk through our doors? This can be applied, and through vision and teaching, we can duplicate this plussing effect!

I have some practical ways I believe this can be implemented, and will be sharing a lot more in the coming weeks and months.  The first connection we'll make is the responsibility our staff and volunteers must understand: that it's always personal.

...I wanted to get you to start thinking about the "+".  It's what my startup "Pluster" is all about: Plus The Experience / Connect the Story.  

More to come real soon...thanks for tuning in!

-ABB